Spanish Resources

Buenos días, Pedro: How to develop Spanish copywriting for the Hispanic market

Wednesday, April 10, 2013

Companies are becoming increasingly aware of the importance of the Hispanic market, but most are uncertain about how to break into it. To ensure that your message is not lost in translation, take a look at these tips on how to develop Spanish copywriting for the Hispanic market. … Read more

Mexican Spanish Translation: 5 Ways to Spice Up Your Message

Wednesday, April 10, 2013

Mexican cuisine is famous worldwide for its boldness, whimsy, and above all, spiciness. The Mexican culture’s love of flavor is also reflected in their language, which is adventurous, playful, and anything but boring. To make sure your Mexican Spanish translation has enough zing for your target audience, take a look at our top 5 ways to spice up your message. … Read more

The Mexican Market is like a “Swinging Piñata”: 6 tips for Doing Business in Mexico

Monday, November 12, 2012

A recent report by the Australian Government compared the Mexican market to a “swinging piñata, ready to be tapped.” The foreign investor approaches and must leap blindly before finally cracking into the market and reaping the sweet rewards. There are many good reasons for doing business in Mexico and your crack at the piñata will be made easier if you follow our 6 tips for Doing Business in Mexico. … Read more

7 key statistics to rethink about Spanish language translation for the U.S. market

Monday, October 3, 2011

The implications for the US Spanish translation market as more results from the 2010 Census become available are fascinating. The following is a compilation of 7 key statistics that create a compelling case for developing a US Spanish language translation strategy for companies targeting the Latino market. … Read more

36 Essential Spanish translation resources to empower translation managers and users

Friday, September 16, 2011

Approving Spanish translations should not be an act of faith. However, translation buyers are often frustrated by their limited ability to assess, validate and sign off on translation projects with confidence. The purpose of this blog is to provide access to a wealth of professional resources that will help you review, research, probe and, ultimately, use Spanish translations with greater confidence. … Read more