Translation Source will once again be exhibiting at ASTD. This year, we’ll be in Booth 226. Hours for Exhibitors are from 9:30 AM to 2:15 PM on Monday, 9:30 AM to 4:00 PM on Tuesday, and 9:30 AM to 1:15 PM on Wednesday.

We’d love to meet you and talk with you about your translation and/or interpretation needs. Please make a special effort to come visit us, and see for yourself why we’re different from (and, we think, a notch above) the other companies in our business. If, for some reason, you can’t make it, please accept our sincere wishes for an enjoyable and informative ASTD – in that case, we’ll hope to see you next year.

Translation Source will be exhibiting for the first time at the Symposium. We’ll be in Booth 433. Hours for Exhibitors are 1:00 PM to 6:00 PM on Wednesday, and 9:00 AM to 1:30 PM on Thursday.

We’d love to meet you and talk with you about your translation and/or interpretation needs. Please make a special effort to come visit us, and see for yourself why we’re different from (and, we think, a notch above) the other companies in our business. If, for some reason, you can’t make it, please accept our sincere wishes for an enjoyable and informative Symposium – in that case, we’ll hope to see you next year.

Translation Source will once again be exhibiting at OTC. This year, we’ll be in Booth 7465, located in the Reliant Arena (the portion of the Reliant Complex that’s nearest the corner of Fannin and the South 610 Loop). Hours for Exhibitors begin at 9:00 AM on all four days; they last until 5:30 PM on Monday through Wednesday, and end at 2:00 PM on Thursday.

We’d love to meet you and talk with you about your translation and/or interpretation needs. Please make a special effort to come visit us, and see for yourself why we’re different from (and, we think, a notch above) the other companies in our business. If, for some reason, you can’t make it, please accept our sincere wishes for an enjoyable and informative OTC – in that case, we’ll hope to see you next year.

1. Know your demographic

The Hispanic market in the U.S. is made up of many diverse cultures from over 20 different countries. Mexicans make up the majority of this group at over 60%, followed by Puerto Ricans and Cubans. This heterogeneous group is growing rapidly, which increases the demand for Spanish copywriting. An essential first step is knowing which corner of the market your products or services will specifically target. Investigating the demographic and behavioral factors of your audience will prove vital to the success of your Spanish copywriting.

2. Understand their core values

Hispanic cultures are characterized as valuing emotion, intuition, and creativity. Hispanics tend to place greater importance on interpersonal skills, and usually have strong relationships with family and friends. These values are passed down through generations, and maintained by Hispanics living in the U.S.

3. Speak the language

Most companies only use Spanish copywriting to reach the non-English-speaking sector of the market, while relying on English copywriting strategies to communicate with bilingual Hispanics. However, bilinguals report speaking primarily Spanish with their family and friends, and confirm that they identify more strongly with messages presented in Spanish. Spanish copywriting results in more effective communication with bilingual and monolingual Hispanics alike, and the choice to use Spanish shows a sensitivity to the cultural differences felt by this group.

4. Create tailor-made text

A good Hispanic translation will require restructuring of the original text. Market research shows that Spanish-speakers prefer messages that follow a logical order, which goes against current trends in English copywriting. Supporting details should be presented first, followed by main ideas. Additionally, Hispanics respond better to messages that elicit emotion, so try to create Spanish copywriting that hits a nerve or tugs at the heartstrings.

5. Go beyond translation

Effective Spanish copywriting is much more than translation of ideas generated in English.  Transcreation techniques can help you adapt your message while maintaining the tone and style of the original.  Hire a professional Spanish copywriter with appropriate knowledge of the cultural nuances of your target audience. There are many opportunities in the large Hispanic market and you’re sure to take advantage of them as long as you approach them with sensitivity and commitment.

If you would like additional information on this topic or have questions on planning and executing your next translation or multilingual initiative, contact us today for a free 30-minute consultation or call us at (800) 413-7838.

#1. Return to the Roots

The Spanish language arrived in Mexico in the 1500s, but speakers of the Aztec language Nahuatl outnumbered Spanish speakers for several generations; this influence can still be seen in modern day Mexican Spanish. Mexican culture highly values this unique linguistic heritage, making it especially important for Spanish translation services to reflect the particular nuances of a Mexican Spanish Translation.

#2. Get the Grammar

Spanish translation services for Hispanic translations outside of Spain will need to reflect variations in grammar. The past simple form of verbs should be used in place of the present perfect for past actions, even recent ones. A Mexican Spanish translation will also stand out in its more frequent use of the verb form “Ustedes”, which is the more formal way of addressing another person directly and is considered more polite and respectful.

#3. Learn the Lingo

Spanish translation services vary depending on country, and the most obvious differences are expressed through word choice. These differences in vocabulary are especially important in a marketing translation, or whenever naturalness of expression is of the highest importance. Some terms specific to Mexico: “pelo chino” is curly hair, “güey” is commonly used to refer to a male, and “padre” is used colloquially like “cool” in English.

#4. Pronunciation Considerations

A Mexican Spanish translation that involves spoken language should express the subtleties of Mexican Spanish pronunciation. Historically, immigrants from the southern part of Spain settled in Mexico, and modern Mexican pronunciation still reflects this influence. Additionally, Mexican Spanish pronunciation varies from region to region, thanks to the many native languages spoken throughout the country.

#5. It’s All in the Details

A Mexican Spanish translation of natural or colloquial language may also include use of suffixes; this is quite prevalent in Mexican Spanish. The suffix -ito is used to convey the diminutive form of a word, but also used to convey affection. The suffix -ísimo is used to emphasize an adjective, whereas the suffix -ote is used to emphasize the size or quantity of a noun.

Follow these 5 tips to make sure your next Mexican Spanish translation has enough local flavor to keep your clients coming back for more!

If you would like additional information on this topic or have questions on planning and executing your next translation or multilingual initiative, contact us today for a free 30-minute consultation or call us at (800) 413-7838.

Responsibilities

• Create, develop and enhance b2b corporate relationships with clients, prospects and other persons of interest in the oil and gas industry
• Meet and exceed sales targets
• Develop effective and customized solutions to our clients’ multilingual needs
• Actively seek new prospects via networking, tradeshows, social media and warm calling
• Identify new corporate prospects, qualify leads, negotiate solutions and overview sales strategy
• Develop proposals and estimates; manage pipeline and new opportunities
• Execute and improve proprietary data collection techniques of leads and prospects
• Continuously learn about language industry and develop professional abilities

What we look for

• An energetic, self-motivated individual with passion for solving clients’ challenges, developing relationships and consultative sales in a professional services industry
• Previous experience in business development; specific, proven experience selling professional services is required.
• Previous experience and knowledge of oil and gas industry highly preferred. Existing relationships within companies in the energy / oil and gas space is a plus.
• Excellent interpersonal, communication (written and oral) and time management skills
• Ability to identify and understand unique requirements of corporate training environments and to design and customize linguistic solutions
• Interest to work in an entrepreneurial, action-driven, multi-tasking environment with a desire for professional growth
• Familiarity with technology applications including Office applications and CRM tools such as ACT or Salesforce.
• Living in Houston metropolitan area or willing to relocate

What we offer

• A unique entrepreneurial, flexible environment to develop professionally
• Great opportunity for advancement due to company’s growth and vision  
• Comprehensive training
• Competitive compensation based on base plus commission
• Benefits including healthcare and long-term disability

About the Company: Translation Source accelerates international business initiatives by maximizing the use of existing content through a specialized set of translation, localization and language solutions that help you generate new revenue. Our goal is to provide a global competitive advantage for our clients by delivering flawless communication solutions that also meet critical business objectives in terms of budget requirements, time-to-market considerations, cultural adaptation, technology integration and process workflow.

Application instructions

Please send cover letter and resume to human-resources@translation-source.com.

The Gulf Coast Symposium is one of the largest and most affordable HR conferences in the nation. It’s a two-day regional conference sponsored by HR Houston, the 1800-member local affiliate of the 250,000-member Society for Human Resource Management. Last year’s conference attracted over 1,300 HR professionals; they represented 775 companies, located in 67 Texas cities, 23 states, and 2 countries. The attendees had a choice of more than 100 concurrent sessions which brought together thought leaders, business strategists, academicians, and practitioners for comprehensive learning, practical tools, and techniques. They also explored the GCS Exhibit Hall that featured 162 companies with leading edge products and services — and they definitely took advantage of the exceptional networking opportunities.

Join us at the 2013 Gulf Coast Symposium! If you have any questions, or want additional information regarding Translation Source, please contact Tim Taggart at 713.465.0225, or email him at tim.taggart@translation-source.com. For more information regarding the 2013 Gulf Coast Symposium on HR Issues, visit www.hrhouston.org.

About OTC: Founded in 1969, the Offshore Technology Conference is the world’s foremost event for the development of offshore resources in the fields of drilling, exploration, production, and environmental protection. OTC is held annually at Reliant Center in Houston. OTC ranks among the largest 200 trade shows held annually in the United States and is among the 10 largest meetings in terms of attendance. Attendance consistently exceeds 50,000, and more than 2,000 companies participate in the exhibition. OTC includes attendees from around the globe, with more than 110 countries represented at recent conferences.

About Translation Source: Translation Source provides industry leading multilingual solutions in all languages. Over the years, we have helped over 500 companies grow revenue, achieve a greater return on investment, and increased efficiencies through the proper localization/translation of their content.

Our integrated team of professional industry consultants, project managers, technical specialists, and linguists help companies to develop an industry-leading solution that is customized to their specific needs.

MSDS Glossaries:

Legal Resources:

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If you would like additional information on this topic or have questions on planning and executing your next translation or multilingual initiative, contact us today for a free 30-minute consultation or call us at (800) 413-7838.