Multilingual Business Initiatives: Expand Your Global Presence
December 3, 2015
Has your business caught the globalization bug? In order for international businesses to succeed, their owners must learn to market across a multitude of languages.
This requires new levels of SEO strategies as well as some changes to website structure and online branding. Here are some business initiatives for those who are starting to branch out into new languages.
Maximize SEO Across Multiple Search Engines
SEO marketing is a key to international business as is the associated online presence. Every country has a preferred search engine and it isn’t always Google.
In China, Internet users use Baidu while in Japan, Yahoo is the favored research tool. The citizens of the Czech Republic prefer Sezam.
Of course, Google does cater to the international community, but do not get stuck in a rut by failing to account for multiple Internet search algorithms.
Understand International Ranking Markers
With a broader audience come new ranking markers for search engine systems. For international markets, the following designations are extremely important:
- Server location
- Top-level domains
- Local signals
Countries have different cultures and structures and their online systems have just as much variation. As such, markets need to focus on a specific set of ranking indicators.
Use Website Localization
If your company has an existing website, it may be prudent to hire a company like Translation Source to ensure a quality and accessible translation of your work.
Research indicates that a global business needs to translate their information into at least 14 languages in order to stay competitive.
Those what want to appeal to 95 percent of the world’s consumers should translate into 20 languages. Localizing your enterprise’s website can significantly increase revenue.
Use Local User Content
Reviews and customer testimonies inspire confidence in consumers who are considering a product or service. Thus, use reviews and testimonies for local citizens who have written in their native tongue.
This makes products and services more accessible to new international consumers and helps them believe they will benefit from what your company has to offer.
Create a Localized Application
Of the billions of people on the planet, 91 percent have a cellphone and half of those use their mobile devices as a primary source of Internet.
In fact, the new term m-commerce is gaining popularity as a title for this developing market. An app is a great way to make your products and services easy to access at anytime from any location.
Know the Shopping Days
Every country has its own unique shopping days. In the United States, retailers look forward to Christmas and the beginning of the school year.
However, other nations begin school in different months and may observe other major holidays.
Target a Country or Language
If you offer an information-based enterprise, multiple languages will be key to reaching the broadest audience.
Conversely, businesses that involve shipping or on site services geography and physical locations are more important. In this case, it is better to target a nation.
Expanding an enterprise into the multilingual realm is a new frontier for many businesses.
With the right focus and openness to change, savvy CEOs and company owners can take their products and services successfully into the international market.