Tag: cultural adaptation

Accounting for Culture in Marketing and Sales

Monday, August 3, 2009

Cultural adaptation is best done utilizing a systematic approach that relies on qualitative data. While many organizations tailor their approach based upon known customer needs many forget to incorporate a client’s specific culture. It is culture that will provide the framework from which marketing and sales efforts are perceived and it is through cultural knowledge that the savvy professional and organization will differentiate themselves. … Read more