Tag: cultural audit

Applying Hofstede’s Principles to Cultural Audits

Friday, June 22, 2012

A cultural audit is an extremely important process for the development of training processes and international staffing at the global level.  Most companies that offer multilingual translation services know the importance of cultural understanding and its strong link to global sales. … Read more

Traditional and Simplified Chinese translation: Frequently Asked Questions

Friday, February 24, 2012

An audience of over a billion people is a big market to miss by making the wrong choice. The following is a compilation of questions and answers that will help you get a better understanding of the differences between a Traditional Chinese translation and a Simplified Chinese translation and of your options when planning your next localization project. … Read more

4 reasons not to mix Brazilian translations with its European counterpart

Thursday, November 3, 2011

Referring to a woman as a rapariga might get you a sweet smile in Portugal, but a slap in the face in Brazil. As speakers of English, we know that vocabulary and pronunciation can change across the varieties of a language. … Read more

Cultural Considerations for China

Thursday, June 17, 2010

Many may remember our blog post on ‘Accounting for Culture in Marketing and Sales’. It was a widely read post in which we discussed how to utilize the methodology of Geert Hofstede’s cultural dimensions. Mr. Hofstede believed that there were 5 significant cultural dimensions that affected how people of specific cultures and countries perceived the world. … Read more