Friday, March 16, 2012
Brazil may be best known for its breathtaking beaches and it lush rainforests but its booming economy with excellent investment opportunities is now attracting more foreigner business people than ever before. Going global can be daunting and there are always challenges when entering a new market. … Read more
Tuesday, January 5, 2010
When doing business internationally it is incredibly imperative to localize your operations and marketing. It is not enough to assume that both your employees and clients will be tolerant of materials that are not communicated in their local language. Localized operational and marketing materials result in increased adoption rates, a homogenous corporate culture, better customer service skills, and increased sales. … Read more
Monday, November 16, 2009
Editors note: The following blog post discusses the interpersonal relationship and divergent business carreers of two long time friends. The tone utilized in the post is designed to convey the nature of that relationship and to convey the conversations and experiences as authentically as they occurred. … Read more
Wednesday, November 4, 2009
Over 28 million people in the United States were born outside of the country and over 53 million US residents speak a language other then English in the home. These are numbers are from the 2000 census and they will increase significantly with the release of the new census in 2010. … Read more