Nation Branding
Monday, February 28, 2011
A Synopsis of the Nation Branding Webinar by Wharton School’s Professor David Reibstein
Earlier in January 2011, Translation Source participated in the “Nation Branding: Israel, Asia, Europe and Brazil” webinar delivered by Professor David Reibstein. The webinar centered on the ideas of (1) the existence of nation and geographical branding, (2) how such branding is created and (3) how it has real economic value. … Read more


